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Complex fruity notes of bitter sweet caramelised orange with a fresh citrus & herbal finish. Best served chilled, or in a glass with ice, lemon slices, strawberries, cucumber and mint. Pimm's No.1 is a gin based spirit mixed with orange liqueur and a secret blend of herbs and spices. The quintisentially British Pimm's No.1 Cup is perfectly portable for every picnic occasion!. Ever since James Pimm first mixed a jug of this astonishing tipple in 1840, Pimm's has existed to politely but firmly insist that there are more important things to do than writing €œto do€� lists like catching up with good friends. Enjoy a deliciously British Pimm's® and Lemonade wherever you are: perfectly mixed every time. Best served chilled, or in a glass with ice, orange slices, strawberries, cucumber and a mint - perfectly portable for picnics. Pimm's is a gin based drink with a refreshing taste, comprised of a blend of spirits and orange fruit flavours. Pimm's is a Royal Warrant Holder.